(Center) Aysel Teymurzadeh, who performed as Azerbaijan's contestant in the Eurovision song contest in 2009 and currently stars in Azeri commercials, with friends and colleagues on the rooftop of the Landmark Hotel in central Baku, Azerbaijan on July 3, 2010. In an effort at public promotion and demonstrating European aspirations, the Azeri government spends untold amount which one consultant estimated at 15 million in an effort to win the Eurovision song contest; the annual song contest is set for May 14, 2011 in Dusseldorf, Germany, host nation after last year's victory with Lena performing "Satellite" in Oslo, Norway.